Another Unprecedented Skincare Product Joins Glossier’s Line
Image credit: @scyriuscilfero on Instagram
Glossier recently launched its newest product: Futuredew, an “oil-serum hybrid.” Marketed to give users an instant but long-lasting glow, it preserves the blog-turned-makeup-line’s established values of “Skincare first. Makeup second” and may very well be the first formula of its kind on the market.
“Light reflecting minerals, antioxidants and oils blended for literally a magical elixir,” Anna Putney, a self-proclaimed skincare extraordinaire and Glossier representative, tweeted. “I’ve used this gifted bottle for like a week, applied after sunscreen and I love her.”
Image credit: @dewfordays on Instagram
The baby-pink-painted brand (that largely caters to minimalist millennials with an appreciation for skincare and aesthetically pleasing packaging) is no stranger to formulating dewey products that seem too good to be true to everyone. Futuredew itself is noted to have resulted in “increased radiance in 100% of subjects,” as part of a clinical trial on their official website.
But that’s what puts Glossier ahead of so many competitors in the beauty industry, even without selling their products through mainstream beauty store chains and online outlets like Sephora and Ulta. It’s their visibly unique marketing, their health-oriented attitude, and of course, their user-friendly products that consistently win so many customers over.
Take their simple, classic Lip Gloss, for example.
“We took everything you love about lip gloss, got rid of everything you don’t, and formulated the perfect Lip Gloss,” touts the site description. “No stickiness, no grittiness, no gluey feeling—just smooth, juicy glide.”
Angela Peterson, a junior government and politics and economics major, said that most glosses can be a hassle far from being worth a shiny lip.
“My hair always get sticky when I wear lip gloss, which is why I don’t wear it,” Peterson said.
The reviews, however, confirm Glossier’s success with the product.
“Everyone knows how amazing the iconic OG clear Glossier lip gloss is,” reads one posted on Glossier’s official site Friday. “It's hella glossy without being sticky and leaves your lips feeling soft and supple. What's not to love?”
Image credit: @taylorlenaa on Instagram
In reference to the website photos alone, all three available shades appear to be well-formulated.
“A lot of the lip glosses that I use look really gaudy...like it looks really fake and cartoon-y,” said sophomore business management, international business, and psychology major Clara Tam. “But the ones from Glossier, they look more natural. It enhances your natural beauty rather than detracts from it.”
Image credit: @kenedielynn on Instagram
This is a theme made very clear in the brand’s growing makeup line: never letting makeup hide your own skin, your own features or even your own flaws. It makes their products easier to use for everyone — from middle schoolers just beginning to experiment with makeup to parents who only have the time to throw on concealer and soft blush on the way to work.
Image credit: @dewfordays on Instagram
“I like their marketing...I like that it’s pretty straightforward,” said Hannah Barlow, a senior studying Spanish literature and international development.
Barlow is a fan of Glossier’s solution and brow products.
“I like that it’s sort of… aimed at a woman who maybe doesn’t know that much about makeup, like ways that you can take care of yourself and stuff like that," Barlow said.
With recently having its five-year anniversary on Oct. 5, Glossier continues to prove itself as a strong contender in the ever-competitive beauty industry, which is especially impressive for an internet and social media-reliant company. The makeup brand faces the pressure of formulating and marketing their products so well online that the majority of consumers ultimately give in without testing the product before purchasing.
Clearly, it’s a pressure they thrive under.
